List Services Gets Star Struck
List Services Corp., Bethel, CT, took over management of the Star Struck catalog file of 75,000 last-12-month buyers and the Star Struck package insert program.Star Struck catalog buyers have used credit cards to purchase sports apparel from various teams and leagues. The file is 80 percent male, and the average sale is $60. Selects include geography, gender, recency, age, dollar and sports category. The base price is $90 per thousand.
The Star Struck insert program can insert up to 100,000 annually. The insertion price is $60 per thousand.
