List Services Debuts Home Shopping PIPList Services Corp., Bethel, CT, was appointed manager of the newly available International Home Shopping package insert program.
The program reaches 50,000 monthly buyers of Lindenwold Fine Jewelry and United States Commemorative Gallery coins. It totals 600,000 inserts annually.
The IHS buyers are 60 percent female with a median age of 45+ and average household income of $60,000. Buyers spent an average of $50. Base price for the program is $65/M.