List Services Corp. releases enhanced subscriber files

Share this article:
List Services Corp. said that its New Track Media files now offer enhancements with Datamatch. These new files include American Woodworker Magazine-Datamatch, Love of Quilting Magazine-Datamatch, New Track Media Subscriber Masterfile-Datamatch and Sky & Telescope Magazine-Datamatch.

The Love of Quilting file reaches 173,338 active subscribers starting at $95/M. This group of quilting enthusiasts reports a median household income of $71,400. Most are married and have children.

The Sky & Telescope file reaches 38,251 amateur astronomers beginning a $105/M. Most of these readers are college graduates in professional or technical careers. The average age of the file is 51.

American Woodworker contains 85.745 active subscribers beginning at $100/M. This file is nearly entirely male. The average income of these hobbyists is $96,446.

Finally, the New Track Media masterfile contains 294,682 subscribers to these and other publications, beginning at $115/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.