List Services Corp. Offers Gevalia Master File

Share this article:
List Services Corp., Bethel, CT, announced the availability of the Gevalia Buyers Datamatch Master File of more than 2.6 million last-12-month buyers.


The file contains Gevalia's gourmet coffee catalog and continuity buyers overlaid with Datamatch demographic and lifestyle data.


Selections include gender, age, income, recency, mail-order buyer and geography as well as interest and lifestyle categories.


The file is 70 percent female and generates a monthly hotline of more than 65,000 names.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.