List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names.
Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.
When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.
Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.