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 List Marketing

Infogroup wins list management for Arizona Mail Order brands

February 02, 2012

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

UBM hires SMS for list management

December 20, 2011

UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
 

Q&A: Dave Scott, founder and CEO, Marketfish

October 25, 2011

Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.
 

List Services acquires Accession

August 30, 2011

List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.
 

Targeted marketing tools for the rest of us

Gary Cottingham, president of Cottingham Data August 24, 2011

Small businesses, with their small ad budgets, tend to be a forgotten entity in the advertising and marketing arena.
 

Q&A: Andrew Marcus, Media One CEO

August 10, 2011

Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels.
 

Marketing & Technology Group selects MeritDirect for list management

August 02, 2011

Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.
 

B-to-c email list prices plummet 49% since 2006

July 19, 2011

Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index.
 

Q&A: Jim Healy, principal, Healy List Marketing

July 13, 2011

Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.
 

Clairmail improves leads using Jigsaw business data

July 06, 2011

When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
 

MeritDirect renames list division to emphasize range of services

June 17, 2011

MeritDirect will rebrand its list management and interactive services division as the "data and media services" unit, the company said June 17.
 

Marketfish hires Fowler as privacy chief

June 10, 2011

List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.
 

Switch in list strategy reduces Eloqua's bouncebacks, improves response

May 25, 2011

It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.
 

B-to-c email list prices drop, other lists steady: Worldata

April 15, 2011

The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.
 

Q&A: Vinod Gupta, Database101.com founder

March 09, 2011

Vinod Gupta, founder of Database101.com, a provider of consumer and business mailing lists, discusses his newest venture, as well as his past where SEC allegations forced him to leave the company he started with a $100 bank loan in 1972.
 

B-to-c e-mail list prices drop 7% this winter: Worldata

January 25, 2011

The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.
 

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

December 20, 2010

Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.
 

American Small Businesses - ETargetMedia

December 06, 2010

American Small Businesses - ETargetMedia - This file is comprised of businesses with fewer than 50 employees across a broad range of industries.
 

Adrea Rubin rebrands firm to promote additional services

November 29, 2010

Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo and website as part of an overall rebrand aimed at promoting its other services.
 

Retail should replace antiquated circulars with mobile solutions

Dror Liwer, principal, Zemoga November 08, 2010

Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.
 

Build your e-mail list following five strategies

Curt Dalton, CEO, The Internet Time Machine November 01, 2010

Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.
 

Consumer, business e-mail list prices tumble

July 16, 2010

The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.
 

Simple rules to make the most of list rentals

Dave Scott June 23, 2010

The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively.
 

MeritDirect buys Venture Direct Worldwide

June 14, 2010

List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.
 

NextMark releases first data card report of 2010

April 07, 2010

NextMark's first quarter 2010 Data Card Quality report found 13 list managers posting double-digit increases.
 

AlphaTrade

August 26, 2009

New list — AlphaTrade — Zacks VerticalReach Media — This file contains users of the AlphaTrade Financial Network, which provides investors with quotes, comprehensive charts, company profiles and news bulletins. The file is 90% male with an average income of $60,000.
 

RMI releases two new senior files

August 24, 2009

RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors. The lists feature men and women who spend some part of the year in Florida, either as residents or part-time.
 

Women's Health SA launch backed by multichannel push

August 21, 2009

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
 

Cygnus Police, Fire and Emergency Email Masterfile Mailing List

August 10, 2009

New list — Cygnus Police, Fire and Emergency Email Masterfile Mailing List — MeritDirect — This file contains professionals within law enforcement, fire departments, and other emergency response.