List Marketing

News Byte: Silver Apples Awarded in New York

News Byte: Silver Apples Awarded in New York

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Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.

MeritDirect's New Years Resolution: Acquire and Expand

MeritDirect's New Years Resolution: Acquire and Expand

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The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

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Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Lighthouse List debuts list that segments by device

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List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names.

Insert media scores: a free ounce for promo inserts

Insert media scores: a free ounce for promo inserts

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.

Manage data in order to improve your bottom line

Manage data in order to improve your bottom line

There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.

Infogroup expands list services team

Infogroup expands list services team

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Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.

Reach Marketing names partner

Reach Marketing names partner

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Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.

Infogroup wins list management for Arizona Mail Order brands

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Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.

UBM hires SMS for list management

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UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.

Q&A: Dave Scott, founder and CEO, Marketfish

Q&A: Dave Scott, founder and CEO, Marketfish

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Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.

List Services acquires Accession

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List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.

Targeted marketing tools for the rest of us

Targeted marketing tools for the rest of us

Small businesses, with their small ad budgets, tend to be a forgotten entity in the advertising and marketing arena.

Q&A: Andrew Marcus, Media One CEO

Q&A: Andrew Marcus, Media One CEO

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Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels.

Marketing & Technology Group selects MeritDirect for list management

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Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.

B-to-c email list prices plummet 49% since 2006

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Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index.

Q&A: Jim Healy, principal, Healy List Marketing

Q&A: Jim Healy, principal, Healy List Marketing

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Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.

Clairmail improves leads using Jigsaw business data

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When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.

MeritDirect renames list division to emphasize range of services

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MeritDirect will rebrand its list management and interactive services division as the "data and media services" unit, the company said June 17.

Marketfish hires Fowler as privacy chief

Marketfish hires Fowler as privacy chief

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List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.

Switch in list strategy reduces Eloqua's bouncebacks, improves response

Switch in list strategy reduces Eloqua's bouncebacks, improves response

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It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.

B-to-c email list prices drop, other lists steady: Worldata

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The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.

Q&A: Vinod Gupta, Database101.com founder

Q&A: Vinod Gupta, Database101.com founder

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Vinod Gupta, founder of Database101.com, a provider of consumer and business mailing lists, discusses his newest venture, as well as his past where SEC allegations forced him to leave the company he started with a $100 bank loan in 1972.

B-to-c e-mail list prices drop 7% this winter: Worldata

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The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

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Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.

American Small Businesses - ETargetMedia

American Small Businesses - ETargetMedia - This file is comprised of businesses with fewer than 50 employees across a broad range of industries.

Adrea Rubin rebrands firm to promote additional services

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Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo and website as part of an overall rebrand aimed at promoting its other services.

Retail should replace antiquated circulars with mobile solutions

Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.

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