List Marketing

AlphaTrade

August 26, 2009

New list — AlphaTrade — Zacks VerticalReach Media — This file contains users of the AlphaTrade Financial Network, which provides investors with quotes, comprehensive charts, company profiles and news bulletins. The file is 90% male with an average income of $60,000.
 

RMI releases two new senior files

August 24, 2009

RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors. The lists feature men and women who spend some part of the year in Florida, either as residents or part-time.
 

Women's Health SA launch backed by multichannel push

Cara Wood August 21, 2009

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
 

Cygnus Police, Fire and Emergency Email Masterfile Mailing List

August 10, 2009

New list — Cygnus Police, Fire and Emergency Email Masterfile Mailing List — MeritDirect — This file contains professionals within law enforcement, fire departments, and other emergency response.
 

Summer List Price Index shows e-mail faltering, others stable

Lauren Bell July 22, 2009

Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.
 

Congressional Quarterly joins Roll Call Group to form major Beltway player

Lauren Bell July 22, 2009

Roll Call Group, a wholly owned subsidiary of The Economist Group, has acquired Congressional Quarterly (CQ) in a move to cement its hold on the DC political market. Terms of the deal were not disclosed. CQ, a magazine for Congressmen and other DC insiders, and its Web site, will join the newly formed CQ-Roll Call Group, which also includes 2008 Roll Call acquisition Capitol Advantage, the weekday daily Roll Call magazine, CongressNow wire service and other content sources.
 

Worldata bringing NetProspex database to market

Lauren Bell July 14, 2009

NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market.
 

InfoGroup scoops up Experian's business database

Carol Krol July 09, 2009

In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.
 

List industry needs recovery plan, says Libey

Lauren Bell July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
 

Compass Direct taps Regency for marketing international lists

Lauren Bell July 06, 2009

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.
 

CognitiveData acquires CMS Direct

Chantal Todé July 06, 2009

Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.
 

History journal subscriber file at ALC

July 01, 2009

Lapham's Quarterly, a magazine launched in 2008 and encompassing historic themes through original essays, commentary and criticism from scholars and writers, has awarded management of its list of 13,500 subscribers to ALC.
 

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