List Management

Postal Service Ramps Up Address Quality Monitoring

Postal Service Ramps Up Address Quality Monitoring

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Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.

App of the Week: Any.DO

App of the Week: Any.DO

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Any.DO aims to help users complete tasks.

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

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Deal adds Experian's customer databases to list-cleansing tool.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

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Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

News Byte: The Alesco Group Acquires Statlistics

News Byte: The Alesco Group Acquires Statlistics

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The addition of Statlistics extends Alesco's multichannel data offering.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

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The e-commerce website scrubbed its lists and pumped up its deliverability.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

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The e-commerce website scrubbed its lists and pumped up its deliverability.

List Buying Versus List Building

List Buying Versus List Building

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Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.

4 Data Issues Marketers Should Not Ignore

4 Data Issues Marketers Should Not Ignore

Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Making waves in B2B: Current goings-on in the marketing world

Making waves in B2B: Current goings-on in the marketing world

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Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

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Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

B-to-b success depends on social, data clarity

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Gaining welcome access to customers' email inboxes

Gaining welcome access to customers' email inboxes

Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.

Q&A: Jim Healy, principal, Healy List Marketing

Q&A: Jim Healy, principal, Healy List Marketing

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Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.

Clairmail improves leads using Jigsaw business data

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When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.

Marketfish hires Fowler as privacy chief

Marketfish hires Fowler as privacy chief

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List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...