May 01, 2013
The e-commerce website scrubbed its lists and pumped up its deliverability.
April 01, 2013
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
January 01, 2013
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
November 19, 2012
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
October 19, 2012
Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.
October 16, 2012
Direct Marketing News staffers report on noteworthy new products from the convention floor.
October 15, 2012
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
