List Management

Postal Service Ramps Up Address Quality Monitoring

Postal Service Ramps Up Address Quality Monitoring

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Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.

App of the Week: Any.DO

App of the Week: Any.DO

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Any.DO aims to help users complete tasks.

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

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Deal adds Experian's customer databases to list-cleansing tool.

News Byte: The Alesco Group Acquires Statlistics

News Byte: The Alesco Group Acquires Statlistics

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The addition of Statlistics extends Alesco's multichannel data offering.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

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The e-commerce website scrubbed its lists and pumped up its deliverability.

List Buying Versus List Building

List Buying Versus List Building

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Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.

4 Data Issues Marketers Should Not Ignore

4 Data Issues Marketers Should Not Ignore

Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Making waves in B2B: Current goings-on in the marketing world

Making waves in B2B: Current goings-on in the marketing world

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Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

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Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

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As the leading source for direct marketing youth data, ASL Marketing connects your ...