List Management

Postal Service Ramps Up Address Quality Monitoring

Postal Service Ramps Up Address Quality Monitoring

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Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.

App of the Week: Any.DO

App of the Week: Any.DO

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Any.DO aims to help users complete tasks.

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

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Deal adds Experian's customer databases to list-cleansing tool.

News Byte: The Alesco Group Acquires Statlistics

News Byte: The Alesco Group Acquires Statlistics

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The addition of Statlistics extends Alesco's multichannel data offering.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

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The e-commerce website scrubbed its lists and pumped up its deliverability.

List Buying Versus List Building

List Buying Versus List Building

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Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.

4 Data Issues Marketers Should Not Ignore

4 Data Issues Marketers Should Not Ignore

Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Making waves in B2B: Current goings-on in the marketing world

Making waves in B2B: Current goings-on in the marketing world

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Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

Live from DMA2012: Infogroup

Live from DMA2012: Infogroup

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Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...