list hygiene

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

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Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

SkinCareRx.com's Email Program Gets a Makeover

SkinCareRx.com's Email Program Gets a Makeover

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The e-commerce website scrubbed its lists and pumped up its deliverability.

B-to-b success depends on social, data clarity

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Gaining welcome access to customers' email inboxes

Gaining welcome access to customers' email inboxes

Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.

Q&A: Jim Healy, principal, Healy List Marketing

Q&A: Jim Healy, principal, Healy List Marketing

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Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.

Clairmail improves leads using Jigsaw business data

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When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.

Marketfish hires Fowler as privacy chief

Marketfish hires Fowler as privacy chief

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List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.