List Briefs: Millard Grows With New Garnet Hill File
The list consists of 89,900 last-12-month buyers of children's apparel, bedding and other merchandise. These buyers are 100 percent female with an average age of 40, average income of $75,000 and average sale of $150.
The file is selectable by recency, geography, dollar and multi-buyer. Base price is $120/M. Millard suggests this list for offers such as apparel, accessories, home, gifts, credit card, fundraising, food, books, magazines and children's merchandise.
Mokrynski Wins Catalog Files
Mokrynski & Associates Inc., Hackensack, NJ, took management of the Tender Heart Treasures and A Special Place catalog files.
The Tender Heart Treasures list has 132,100 last-12-month buyers of country-themed home décor, accessories, gifts, seasonal items and other merchandise. Buyers are mainly female, have an age range of 35-55, an average income of $50,000 and average order of $50.
The A Special Place file has 75,700 last-12-month buyers of vintage-style home décor, accessories, gifts, seasonal items and other merchandise. Buyers are mainly female, have an age range of 40-55, an average income of $50,000 and average order of $50.
Selections on the lists include recency, gender, dollar, geography and enhancements. Each file has a base price of $100/M.
Edith Roman Takes Publishing File
Edith Roman Associates Inc., Pearl River, NY, was named list manager for the Homeland Defense Journal file of 24,600 subscribers.
Subscribers are 75 percent male and are government officials at all levels with homeland security responsibilities. The file is selectable by geography, gender, job function, industry type and telephone numbers. Base price is $150/M.
Homeland Defense Journal's 20,000 e-mail addresses are managed by Edith Roman's e-PostDirect division and cost $275/M.
MeritDirect Snares Crain's E-Mail List
MeritDirect, White Plains, NY, was awarded management duties for the Crain's New York Business e-mail list of 66,000 active e-mail subscribers.
Crain's subscribers are 58 percent male and include white-collar, top and middle-management executives. Selects on the file are geography, industry, occupation and number of employees. Base price is $300/M.
MeritDirect suggests the list for business-to-business offers including business publications, computer hardware/software, Internet services, healthcare, financial services, job training, retirement services and office supplies.
List Services Gets Cookware Buyers
List Services Corp., Bethel, CT, announced the first-time availability of the GT Xpress 101 list of television and Internet cookware buyers.
These 150,000 last-12-month buyers purchased the GT Xpress cooking appliance with a credit card via infomercial or the Web. Buyers are 85 percent female, and the average sale is $39.90. The file is selectable by geography, recency, gender and telephone numbers. Base price is $95/M.
List Services suggests this list for offers such as health/fitness and self-improvement.
ClientLogic Debuts Continuity Segments
ClientLogic Specialists Marketing Services, Weehawken, NJ, introduced two new lists of Silkies Hosiery buyers from HCI Direct.
The Silkies Hosiery Affluent Buyers file contains 450,000 last-12-month continuity buyers of hosiery with incomes of $75,000 or more. Base price is $105/M. The Silkies Credit Card Buyers list has 89,000 last-12-month credit card continuity buyers of hosiery. Base price is $100/M.
Buyers on these files are 100 percent female and have an average unit of sale of $18. They are selectable by recency, age, dollar, apparel, size and geography.
ALC Offers Children's Publishing Lists
American List Counsel was named list manager for the Disney Princess and Winnie the Pooh magazine subscriber files from Redan Publishing.
The Disney Princess file has 36,200 subscribers who are typically girls ages 3-6. The Winnie the Pooh list has 52,500 subscribers who are ages 3-6. The bimonthly publications are selectable by recency, gender, geography, source and paid. Base price for each file is $95/M.
ALC suggests these lists for offers such as children's merchandise, family apparel, fundraising and magazines.
Adrea Rubin Touts Compiled List
Adrea Rubin Management Inc., New York, announced the new-to-market Acting Their Age Mail Order Buyers compiled list of 10.8 million last-12-month Internet responders.
The file is multi-sourced and enhanced with ConsumerBase data including mail-order buyer information. This list is 54 percent male and offers selects such as geography, recency, gender, exact age/age range, income, category, homeowner, ethnic and telephone numbers. Base price is $70/M.
Rubin Response Offers Food/Wine File
Rubin Response Management Services Inc., Schaumburg, IL, was named list manager for the High on Taste file of 88,000 subscribers to this e-mail newsletter on food and wine.
The file consists of online subscribers at postal address. These individuals are 70 percent female with an age range of 30-60. The file is selectable by geography, recency and date of birth and has a base price of $85/M.
Walter Karl Debuts Blue Mountain
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, introduced the new-to-market Blue Mountain Catalog list of 50,000 personal care and home décor product buyers.
Blue Mountain Catalog buyers are 50 percent male with an average age of 50+, average household income of $35,000 and an average purchase of $32. The file is selectable by recency, geography, gender, credit card and product. Base price is $95/M.
Walter Karl suggests this list for offers such as apparel, accessories, self-improvement, health/beauty, financial services, continuity clubs, gardening, travel and fundraising.
Mal Dunn Manages Newsletter List
Mal Dunn Associates Inc., Brewster, NY, took management of the Kovels on Antiques and Collectibles newsletter subscribers list.
The file contains 74,900 collectors who spend $27 a year to receive this monthly newsletter. Subscribers are 67 percent female, have an average age of 57 and average income of $55,000.
Selections include recency, geography, gender, source and paid. Base price for this list is $100/M.
RMI Gets Culinary Subscribers
RMI Direct Marketing Inc., Danbury, CT, announced the first-time availability of the Kitchen & Cook subscriber file from Belvoir Publications.
The list contains 28,300 active subscribers to this monthly newsletter from The Culinary Institute of America. The file is 62 percent female with an average unit of sale of $45. Subscriptions are direct mail sold.
Selects include geography, gender, paid and renewals. Base price is $100/M.
Worldata Wins Professional Publishing Files
Worldata, Boca Raton, FL, was named list manager for several subscriber files from Strafford Publications. Strafford publishes newsletters, books and reports geared to professionals in the legal, accounting, tax and security/loss-prevention fields.
· The Business Executive Subscribers, Buyers and Prospects postal list contains 48,000 individuals and costs $150/M.
· The Attorney Subscribers, Buyers and Prospects postal list contains 23,000 individuals and costs $150/M.
· The Health Law Subscribers, Buyers and Prospects postal list comprises 10,000 individuals at a cost of $150/M.
· The Class Action Law Subscribers, Buyers and Prospects postal list contains 10,000 professionals and costs $150/M.
· The Security and Loss Prevention Subscribers, Buyers and Prospects postal list contains 11,000 individuals and costs $150/M.
· The Tax Executive Subscribers, Buyers and Prospects postal list contains 12,000 individuals and costs $150/M.
VentureDirect Gets Career Development List
VentureDirect Worldwide, New York, was awarded management of the Professional Career Development Institute Buyers and Inquirers postal file.
These 2 million last-12-month names are either PCDI students or those who requested information about the educational programs offered. The file is 73 percent female with an average age of 35 and average unit of sale of $689-$1,289.
Selections include geography, gender, age, recency, telephone numbers, course and degree. Base price is $75/M.
Names and Addresses Offers OnlineFarmer
Names and Addresses Inc., Buffalo Grove, IL, won management duties for the OnlineFarmer.com list of 800,000 active subscribers.
This agricultural publication has a companion Web site. Its subscribers have an average age of 46, gross annual income of $200,000+ and an average of 1,000 acres. The file is selectable by recency, geography, telephone number, crops, acreage, livestock, PC owners and ATV owners. Base price is $85/M.