List Briefs: Millard Gets Best Life

Share this article:
Millard Group Inc., Peterborough, NH, took management of the new-to-market Best Life magazine file of 40,800 active subscribers. Publisher Rodale Inc. launched Best Life as a spinoff of its popular Men's Health title, and as a lifestyle magazine for affluent men.


The men on the file have an average age of 44, average household income of $98,600, 61 percent are married and 43 percent have children. It is selectable by recency, geography, multi-buyer, age, income, ethnicity, presence/age of children and lifestyle categories. Base price is $105/M.


Millard suggests this list for offers such as health/fitness, men's fashion, men's magazines, computers, electronics, financial, entertainment, travel and fundraising.


ParadyszMatera Lands Dow Jones Brokerage


ParadyszMatera, New York, won list brokerage duties for two acquisition programs for Dow Jones & Co.


ParadyszMatera now is responsible for postal and telemarketing list brokerage for the company's The Wall Street Journal newspaper and Barron's magazine.


LSC Debuts Retail Buyers


List Services Corp., Bethel, CT, debuted the Shopping America Consumer Select file of 911,600 direct mail responsive retail buyers. The file is 100 percent direct mail sourced and includes buyers from various retail stores. It is 60 percent female and has a median income range of $71,000-$90,000.


This enhanced list is selectable by geography, recency, gender, age, income, presence of children, age of children, credit cardholders, apparel buyers, telephone numbers and others. Base price is $95/M.


Direct Media Offers Humane Donors


Direct Media Inc., Greenwich, CT, took list management of the American Humane Association list of 50,900 last-12-month donors.


American Humane Association donors gave money to this nonprofit group to help prevent cruelty, abuse and neglect of children and animals. They are 80 percent female and contribute an average gift of $18.


Selects on the file include geography, recency and dollar. Base price is $80/M.


Adrea Rubin Scores Sports Subscribers


Adrea Rubin Management Inc., New York, was named list manager for the Sports Publishing of America file of 51,900 active subscribers to Citadel Media publications.


The file contains sports fans by specific professional and college teams. Subscribers are 84 percent male, have an average age range of 34-54, average household income of $50,000-$100,000 and spend $44.95 for 10 issues.


This list is selectable by geography, gender, active subscribers and expires. Base price is $95/M.


Edith Roman Takes Putman Media


Edith Roman Associates, Pearl River, NY, assumed list management duties for the Putman Media postal and e-mail files previously managed by fellow infoUSA subsidiary Walter Karl.


The Putman Media U.S. Master File consists of subscribers to the publisher's controlled-circulation magazines including Chemical Processing, Control Design, Food Processing and Plant Services.


The master file has 535,900 subscribers at postal address and 151,000 at e-mail address. Selects include geography, job title, standard industry classification and telephone numbers. Postal names cost $130/M, and e-mail names are $395/M.


Rubin Response Serves Harrell Farms


Rubin Response Management Services Inc., Schaumburg, IL, announced the first-time availability of the Harrell Farms catalog file of 13,200 buyers and inquirers. The Harrell Farms catalog sells food products such as candy, nuts and confections.


The file is 100 percent direct mail sold, 90 percent female and has an average order of $95. Geography, gender, buyers and inquirers are selectable. Base price is $95/M.


Statlistics Offers Twins Subscribers


Statlistics, Danbury, CT, was appointed list manager for the Twins Magazine file of 15,800 paid subscribers.


The file consists of parents of twins or other multiple-birth babies, and the magazine is published six times yearly. Subscribers pay $29.95 yearly and have an average household income exceeding $80,000. This list is selectable by geography, active subscribers, expires and children's age. Base price is $95/M.


Worldata Client Changes Name


Worldata, Boca Raton, FL, said that list management client and business-to-business publisher PBI Media changed its name to Access Intelligence, effective immediately. Access Intelligence publishes newsletters and magazines in specialized industries.


Among its more than 60 publications are Air Safety Week, Avionics Magazine, Airport Security Report, Broadband Business Report, CableFAX Daily, Card News, Communications Technology, Communications Today, Defense Daily, Defense Daily International, DVD Report, Electronic Commerce News, Fiber Optics News, Helicopter News, Inside Digital TV, Interspace, PR News, Satellite News and Wireless Data News.


Walter Karl Wins NY Daily News


Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was awarded list management duties for the New York Daily News list of 168,000 active paid subscribers to the newspaper.


The file is 56 percent male with an average age of 40, average income of $43,000 and a unit of sale of $12 per month.


These subscribers are direct mail sold, and the file is selectable by recency, geography, paid, gender, renewals, change of address, new to file, source as well as demographic and lifestyle enhancements. Base price is $90/M.


MKTG Awarded American Scholar


MKTG Services, an affiliate of CBC Companies, was awarded list management duties for the American Scholar file of 22,100 active subscribers.


Subscribers to this literary and intellectual journal published by the Phi Beta Kappa Society have a median age of 56, an average household income of $135,000 and pay $30 annually to receive the publication.


The file is selectable by geography, recency, gender and paid. Base price is $100/M.


The file is managed at MKTG's Newtown, PA, office. The firm suggests this list for offers such as books, magazines, fundraisers, memberships, financial services, catalogs, seminars and educational products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.