List Briefs: Edith Roman Gets Penton Files

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Edith Roman Associates, Pearl River, NY, announced its appointment as list manager for Penton Technology Media's Tech Select Master File postal and e-mail databases.


The Tech Select Master File has 403,800 postal addresses and consists of subscribers to Penton publications such as SQL Server Magazine, Windows & .NET Magazine, iSeries News, ePro Magazine, Exchange Administrator, Security Administrator and Windows Scripting Solutions. It has a base price of $225/M.


Selections include job function/title, number of employees, business/industry type and geography.


The Tech Select Master File e-mail list has 119,200 names and is handled by the firm's e-PostDirect division. It has a base price of $325/M.


Bookspan Consolidates Files at Applied Info





Continuity club marketer Bookspan, Garden City, NY, awarded its database migration and consolidation project to service bureau Applied Info Group, Kenilworth, NJ. The move brings the Bookspan Garden City, Bookspan NY and Doubleday Select data properties together at Applied Info, which will build a new database platform for the databases, according to Bookspan.


The Bookspan Garden City database has 3 million records from such clubs as Literary Guild, Mystery Guild, Black Expressions, Science Fiction, Military Book Club, Rhapsody, Crossings and others.


The Bookspan NY database has 2.5 million records from clubs including Book-of-the-Month-Club, Children's Book-of-the-Month-Club, Quality Paperback Book Club, Mosaico, History Book Club, Stephen King Library and others.


The Doubleday Select database has 500,000 records from clubs such as Astronomy Book Club, Computer Books Direct, Discovery Channel Book Club, Early Childhood Teachers Club, Nurses Book Society, Reader's Subscription and others.


Walter Karl Offers Catalog Beauty Buyers





Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was named list manager for the Le Club Des Createurs De Beaute file of more than 95,200 last 12-month catalog buyers.


These cosmetic buyers are 96 percent female, have an average age range of 25-54, an average household income of $50,000+ and an average order of $48. Selections on the file are geography, recency, credit card and dollar. The base price on the file is $95/M.


Walter Karl recommends this list for offers including apparel, accessories, general merchandise, health/fitness, jewelry, gifts, book/music clubs, home décor, financial services, fundraising and others.


DecisionMaker Creates HR Database


DecisionMaker Media Management, Oak Brook, IL, announced the availability of the DecisionMaker Human Resources & Training Database of more than 224,600 names. The file was built from subscriber files of controlled circulation publications, trade show attendees and directory listings.


These human resources and training professionals are selectable by geography, source, business type, buying authority, employee size, one per location, recency, sales volume, title and telephone number. The base price on the file is $140/M.


Millard Debuts Time E-Mail Names





Millard Group Inc., Peterborough, NH, was awarded list management for the new-to-market Time E-Mail File, which has more than 556,800 e-mail addresses for active Time magazine subscribers.


This list is selectable by recency, gender, geography, endorsement and personalization. It has a base price of $200/M. The file also offers more than 44,100 last 3-month inactive names.


Millard recommends this file for magazine, fundraising, health, financial services, travel, newspaper, book and seminar offers among others.


Statlistics Wins Subscriber Files





Statlistics, Danbury, CT, took over list management of the Cape Cod Life Publications subscriber files.


The Cape Cod Life consumer file has 25,000 active subscribers that are 68 percent female and spend $29.95 per year to receive ten issues of the magazine. The base price is $125/M. The Cape Cod Life business-to-business file has 3,500 subscribers and a flat fee of $450 per rental. Both files are selectable by geography.


Mokrynski Awarded Catalog List





Mokrynski & Associates Inc., Hackensack, NJ, was named list manager for the Art Institute of Chicago catalog file of more than 56,200 last 12-month buyers.


Art Institute of Chicago buyers purchase a variety of fine art, specialty gifts, jewelry, home decor and other items inspired by the museum's collection. They are 71 percent female and have an average age range of 30-55, an average household income of $75,000 and an average order of $73.


Selects on this list include recency, gender, geography and dollar. The base price is $110/M.


MKTG Introduces Ticket Buyers Files





MKTG Services, Newtown, PA, introduced three new files of online ticket buyers and theater enthusiasts from Broadway.com.


The Broadway Ticket Buyers -- Show Types file has more than 219,200 names and a base price of $90/M. The Catalog Buyers from Broadway file has 124,200 buyers of Broadway-related merchandise. It has a base price of $90/M. The London West End Theater Ticker Buyers file has over 3,400 names and a flat rate of $400.


Response Media Gets Member File





Response Media Products Inc., Atlanta, was named list manager for the America's Preferences Masterfile of 7.6 million active members.


America's Preferences is a survey network and Web site where consumers opt-in to receive coupons and product samples. Its 7.6 million active members are available for rental at postal address. The file is selectable by recency, gender, age, income, presence of children, geography and other demographic and lifestyle attributes. The base price is $75/M.


Rubin Response Offers Tech List





Rubin Response Management Services Inc., Schaumburg, IL, was named list manager for the new-to-market CMP Channel Publications postal and e-mail files.


CMP Channel Publications include CRN/Computer Reseller News and VARBusiness. The postal file has more than 220,800 names and a base price of $225/M and the opt-in e-mail file has over 50,500 addresses and a base price of $400/M.


The files are selectable by geography, primary business, job function, target markets, type of organization, number of employees among other selects.


Worldata Wins Tech Files





Worldata, Boca Raton, FL, was awarded list management duties for the CyberDefense Magazine and Security Solutions Magazine lists from Kramer Enterprises.


CyberDefense has more than 81,100 subscribers at postal address and a base price of $175/M. Security Solutions has more than 30,000 subscribers at postal address and a base price of $175/M. Selections on these lists are geography, home address and business address.


Lake Group Rocks Musician Subscribers





Lake Group Media Inc., Rye, NY, was appointed as list manager for four subscriber files from Future Network USA.


The Guitar World list has 66,800 active subscribers and a base price of $90/M. The Guitar One list has 62,800 active subscribers and a base price of $90/M. The Guitar World Acoustic list has 10,200 active subscribers and a base price of $90/M. The Bass Guitar list has 4,700 active subscribers and a base price of $90/M.


ALC of NY Strolls Down Eden Lane





ALC of New York LLC was named list manager and broker for the Eden Lane catalog.


The Eden Lane list has more than 92,300 last 12-month buyers of gifts, apparel, art, children's items and decorative accessories. The file is 72 percent female with an average order of $60.


Selects n the file include geography, recency, dollar and gender. The base price is $105/M.


ALC of NY recommends this list for offers such as apparel, gift, home decor, stationery, collectibles, general merchandise and others.


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