List Briefs: ALC Gets Troll Book Club

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American List Counsel, Princeton, NJ, took management of the Troll Book Club file of 358,000 last-12-month buyers.


The file is 60 percent female with an age range of 25-50. Most buyers are parents of children ages 4-12. Selects include geography, gender, recency and grade level of child. Base price is $90/M.


ALC suggests this list for educational children's offers as well as computer-related offers, online services, crafts, art projects, toys, clothing, furnishings and charitable causes.


ClientLogic Regains SkyMall


ClientLogic Specialists Marketing Services, Weehawken, NJ, regained management of the SkyMall catalog file of 230,900 last-12-month buyers after a one-year hiatus.


The SkyMall catalog is distributed to airline passengers and contains items from many well-known catalog brands. The file is 47 percent female with an average income exceeding $75,000 and an average unit of sale of $95. It offers selects such as geography, gender, recency and dollar. Base price is $95/M.


ClientLogic suggests this file for offers including apparel, gifts, home dŽcor, consumer electronics, publications, credit cards and fundraising.


Direct Media Offers Personal Care Catalog Buyers


Direct Media Inc., Greenwich, CT, has been appointed list manager for the Caswell-Massey catalog file of more than 64,600 last-12-month buyers.


Buyers of personal care items from this catalog are 74 percent female with an age range of 40-65, an average income exceeding $75,000 and an average unit of sale of $60. Selects on the file include geography, gender, recency and dollar. Base price is $100/M.


Direct Media suggests this file for health, beauty, magazine, fundraising, general merchandise, food and gift offers, among others.


Lake Group Gains Subscriber Files


Lake Group Media Inc., Rye, NY, announced its management of the active subscriber files from Morris Communications.


The Alaska magazine file has 173,100 active subscribers. It is 66 percent male with an average age of 57 and an average household income of $88,800. Base price is $95/M.


The Gray's Sporting Journal file has more than 27,700 active subscribers. It is 97 percent male with an average age of 51 and an average household income of $198,000. Base price is $100/M.


The Western Horseman magazine file has 136,000 active subscribers. It is 55 percent male with an average age of 37 and an average household income of $82,000. Base price is $100/M.


The Quarter Horse News file has more than 15,400 active subscribers. Demographics were unavailable on this file. Base price is $100/M.


Selects on these files include geography, gender and recency.


List Services Debuts Sports Buyers Database


List Services Corp., Bethel, CT, announced the availability of the Star Struck/ProTeam Masterfile of 2.6 million sports merchandise catalog buyers. Star Struck created the database more than a year after acquiring ProTeam as a result of the merger of the two catalogs into one.


The file is 58 percent female with an average age range of 30-45, average household income of $70,000 and average sale of $60. Base price is $80/M.


Selections include geography, gender, dollar, specific team and specific sport. Sport categories include baseball, football, basketball, hockey and NASCAR. Teams are selectable from Major League Baseball, the National Football League, the National Hockey League and the National Basketball Association, among other leagues and associations.


Also available through List Services are the Star Struck/ProTeam Sports Enthusiasts file, package insert program and blow-in program.


Mal Dunn Develops Photo Buyers List


Mal Dunn Associates Inc., Brewster, NY, introduced the District Photo Lifestyle Collection file of 1.5 million last-12-month mail-order photo finishing buyers.


The file resulted from combining and deduping the Clark District Photo and York Photo files. Buyers spent an average of $10 per mail order and have an average age of 40.


Selects include geography, recency, gender, age, income, occupation, presence of children, age of children, credit card, homeowner, marital status and lifestyle data. Base price is $70/M. Mal Dunn suggests these buyers as prospects for insurance, credit cards, children's merchandise, publishing, home, garden, fundraising and book and music clubs.


MeritDirect Announces BTB Catalog File


MeritDirect, White Plains, NY, has been appointed list manager for the new-to-market Northern Safety catalog file of more than 61,500 buyers. This business-to-business file contains buyers of brand-name safety and industrial products such as safety glasses, hard hats, respirator masks and gloves.


The file is 60 percent male with an average unit of sale of $250. Geography, gender, recency and maximum per company are selectable. Base price is $110/M. MeritDirect suggests testing the file for office supply, human resources, seminar, credit card and other BTB offers.


Names & Addresses Offers Product Buyers


Names & Addresses Inc., Buffalo Grove, IL, announced the availability of the National Health & Wellness Club Product Buyers file of more than 74,900 names.


These consumers are active members of the National Health & Wellness Club, which has 174,500 members. All consumers in this file are known buyers.


The file is 75 percent female with an average age of 58. Selects include geography, gender and direct mail sold. Names & Addresses said these buyers purchase products such as apparel, books and collectibles.


Walter Karl Gets Donor List


Walter Karl, a Donnelley Company, Pearl River, NY, took over list management of the Museum of Jewish Heritage -- A Living Memorial to the Holocaust active donor file of more than 60,000 names.


These donors are 50 percent female with an average age of 50, average household income of $95,000 and an average gift of $50. Selections include geography, gender, recency, donation amount and business address. Base price is $95/M.


Aside from fundraising, Walter Karl suggests this file for offers targeting people of Jewish heritage, memberships, cultural offers, upscale gifts, travel and leisure.


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