List Brief: Statlistics Snares Publishing Files
Mountain Living magazine has 21,600 subscribers to this publication about Rocky Mountain living. They are 65 percent female, have a median age of 52 and an average home value of $763,700.
Seattle Homes and Lifestyles magazine has 6,700 subscribers to this publication about Northwest living. They are 85 percent female, have a median age range of 30-45, an average household income of $205,000 and an average home value of $553,000.
Colorado Homes and Lifestyles magazine has 10,000 subscribers to this publication about living in Colorado. They are 83 percent female, have a median age range of 35-54, an average household income of $150,000 and an average home value of $534,000.
Atlanta Homes and Lifestyles magazine has 7,100 subscribers to this publication about living in Atlanta. They are 87 percent female, have a median age range of 25-54, an average household income of $271,000 and an average home value of $545,000.
St. Louis Homes and Lifestyles magazine has 4,700 subscribers to this publication about living in St. Louis. They are 91 percent female, have an average age of 52, an average household income of $193,000 and an average home value of $350,000.
Selects on these files include geography and gender, and the base prices are $95/M.
Millard Offers Cookie
Millard Group Inc., Peterborough, NH, won list management of the new-to-market Cookie magazine subscriber file from CondŽ Nast Publications.
Cookie magazine has 60,700 active subscribers to this publication for modern parents. Subscribers are mainly female, with a median age of 38 and median household income of $94,000. Selects include recency, renewals, gender, direct to publisher, new movers, new to file and geography. The base price is $105/M.
Walter Karl Debuts Fitness, Health File
Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing, announced the first-time availability of the Walter Karl Fitness & Health Industry Master File.
This master file has 137,500 active health and fitness professionals at postal address and 17,800 at opt-in e-mail address. These professionals own and/or operate health and fitness-related businesses such as health clubs, sports medicine practices and dance studios.
The file is selectable by geography, employee size, title, sales volume and phone numbers. The base price is $75/M for postal names and $285/M for e-mail names.
Worldata Gains Federal Personnel List
Worldata, Boca Raton, FL, took management of the Federal Personnel Guide mailing list of 28,900 civilian federal and postal employees.
The people on this file receive the Federal Personnel Guide, which offers information for those employed by the federal government and its agencies. It covers topics such as pay, benefits, retirement and hiring. The file is selectable by job function and has a base price of $140/M.
Lighthouse List Shows Netizens
Lighthouse List Co., Pompano Beach, FL, announced its management of three compiled American Netizen files of consumers who shop, pay bills, surf, chat and more online.
The American Netizen master file has 15 million last-12-month names and 1.5 million 1-month hotline names. The American Netizen Online Mortgage Applicants and Responders file has a universe of 25 million last-24-month names and 450,000 1-month hotline names. The American Netizen Online Sweepstakes and Contest Responders file has a universe of 15 million last-24-month names and 250,000 1-month hotline names.
The data are compiled from sources such as Web site registrations, e-mail newsletters and direct mail surveys. Selections include recency, geography, telephone numbers, credit card and age. Each file has a base price of $80/M.
Adrea Rubin Awarded Bear Buyer File
Adrea Rubin Management Inc., New York, was named list manager for the Custom Direct Personalized Bear Buyers file.
Check marketer Custom Direct launched this list of 20,000 quarterly buyers of personalized stuffed teddy bears. The file is sourced from print, freestanding insert and Internet purchases. It is selectable by geography and gender and has a base price of $90/M.