Most Recent Articles by Lisa Cramer, LeadLife Solutions
Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message.
Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be first in mind with prospects and customers. Being first in mind means engaging prospects before the actual selling process begins, when they are just looking you over. Perhaps they'll need what you offer later, as they grow their business. If so, you'll need to remain first in mind until they are ready to buy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.