Liquid Debuts Poll for Battered Tech Brands
Brand marketing shop Liquid Agency Inc. yesterday debuted an online survey to elicit opinions on how this year's upheavals have affected technology marketers.Fielded by The Sausolito Group, just outside San Francisco, the 2001 Bruised and Battered Brands Poll seeks the opinion of marketing and advertising agency executives who manage the image and identities of leading tech firms.
This past year has been filled with job cuts, mergers and acquisitions, bankruptcies and shrinkage in market values for tech marketers. These events can erode brand value.
The poll features many issues. Takers can vote on the brands they consider most and least tarnished. They can list the most important business issues affecting brand perception. Best practices for survival can be outlined as well as perspectives on recovery.
Partners in the poll include agency network Global Fluency, Imark Communications for the @d:tech conference it owns, and the American Marketing Association. The poll, running through Nov. 30, appears at www.thesausolitogroup.com/brandstudy/index8.html or on partner Web sites. Results will be reported in mid-December.
