Lippincott Williams & Wilkins awards Meritdirect list management

Share this article:
Lippincott Williams & Wilkins, a publisher of health information, has awarded Meritdirect list management of its stable of files. The previous manager was Walter Karl.

LWW, a unit of Wolters Kluwer Health, reaches physicians, nurses, specialized clinicians and students with nearly 300 periodicals and 1,500 books across more than 100 disciplines.

The files include the Lippincott Williams & Wilkins Healthcare Professionals Masterfile, a 3,078,097-universe list available beginning at $115/M; the Lippincott Williams & Wilkins Nursing Masterfile, with 2,025,043 prospects beginning at $115/M; AJN - American Journal of Nursing Active Subscribers, which contains 218,741 people beginning at $110/M; and eight other files, six targeting eyecare professionals.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.