Lippincott Williams & Wilkins awards Meritdirect list management

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Lippincott Williams & Wilkins, a publisher of health information, has awarded Meritdirect list management of its stable of files. The previous manager was Walter Karl.

LWW, a unit of Wolters Kluwer Health, reaches physicians, nurses, specialized clinicians and students with nearly 300 periodicals and 1,500 books across more than 100 disciplines.

The files include the Lippincott Williams & Wilkins Healthcare Professionals Masterfile, a 3,078,097-universe list available beginning at $115/M; the Lippincott Williams & Wilkins Nursing Masterfile, with 2,025,043 prospects beginning at $115/M; AJN - American Journal of Nursing Active Subscribers, which contains 218,741 people beginning at $110/M; and eight other files, six targeting eyecare professionals.

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