LinkShare, Alliance Join Forces

Share this article:
LinkShare Corp., Mountain View, CA, a creator of marketing programs for commercial Web sites, this week announced an alliance with Affinia, New York, a customized shopping portals provider for small Web sites.


The deal combines Affinia's tracking technologies with LinkShare's custom merchandizing for affiliate marketing programs. As a team, the companies will work on technical integraton of products and on marketing.


In other news, Affinia has completed its 5,000th storefront since the company and service launched two weeks ago.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.