LinkShare, Alliance Join Forces

Share this article:
LinkShare Corp., Mountain View, CA, a creator of marketing programs for commercial Web sites, this week announced an alliance with Affinia, New York, a customized shopping portals provider for small Web sites.


The deal combines Affinia's tracking technologies with LinkShare's custom merchandizing for affiliate marketing programs. As a team, the companies will work on technical integraton of products and on marketing.


In other news, Affinia has completed its 5,000th storefront since the company and service launched two weeks ago.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.