LinkShare acquires TrafficStrategies.com

Share this article:

Pay-per-acquisition marketing firm LinkShare Corp. has acquired TrafficStrategies.com to expand its lead-generation capabilities.

LinkShare, New York, will incorporate TrafficStrategies.com's lead generation platform into the company's existing business and extend its lead generation service offerings.

LinkShare clients, including 1800Flowers, Wal-Mart, Lands' End and American Express, will now have access to the Traffic Strategies lead generation platform.

Traffic Strategies.com, Tampa, FL, will keep its senior management team, short of chairman William C. McClure, who plans to retire after a 30-year career.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: