LinkShare acquires TrafficStrategies.com

Share this article:

Pay-per-acquisition marketing firm LinkShare Corp. has acquired TrafficStrategies.com to expand its lead-generation capabilities.

LinkShare, New York, will incorporate TrafficStrategies.com's lead generation platform into the company's existing business and extend its lead generation service offerings.

LinkShare clients, including 1800Flowers, Wal-Mart, Lands' End and American Express, will now have access to the Traffic Strategies lead generation platform.

Traffic Strategies.com, Tampa, FL, will keep its senior management team, short of chairman William C. McClure, who plans to retire after a 30-year career.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.