LinkedIn's marketing revenue soars 111%

Share this article:

LinkedIn's marketing products generated $38.6 million in revenue for the second quarter, a 111% increase compared with the prior year, the company said Aug. 4. The segment delivered 32% of LinkedIn's total revenue for the quarter, which rose 120% year-over-year to $121.0 million.

LinkedIn's marketing products include display ads, company pages, whitepaper distribution, sponsorships, partner messages and custom groups.

“In the second quarter, we saw record levels of members, unique visitors, and page views, while revenue growth further accelerated,” Jeff Weiner, CEO of LinkedIn, said in an earnings statement. “Going forward, we plan to continue to invest in our team, technology, and products in order to increase the value we deliver to members and realize the full potential of the LinkedIn platform.”

LinkedIn also reported net income of $4.5 million for the quarter, ticking up 5% compared with the previous year. Earnings per share hit $0.04, beating analysts' estimates of $0.02. The company's spending on sales and marketing accelerated by 99% to $36.0 million.

LinkedIn's two other revenue segments, its hiring products and premium subscriptions, also experienced a revenue bump. The company's hiring products, such as job posting and recruiting tools, jumped by 170% year-over-year to $58.6 million; the product suite accounted for 48% of LinkedIn's total second-quarter revenue. Revenue from premium subscriptions rose to $23.9 million, up 60% from the prior year.

LinkedIn said its member base experienced 61% growth versus last year to include 115.8 million consumers as of the end of the second quarter. Weiner said during an earnings call that LinkedIn added more than 14 million new members during the quarter. The company's unique visitors and page views also grew to 81.8 million uniques per month and 7.1 page views for the quarter, year-over-year increases of 83% and 80%, respectively.

The second quarter is the first period for which LinkedIn had reported earnings since the company went public May 19.

Share this article:

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.