LinkedIn's marketing products revenue up

Share this article:

LinkedIn's marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the prior year, the company said Nov. 3. The segment delivered 29% of LinkedIn's total revenue for the quarter, which rose 126% to $139.5 million.

LinkedIn also reported a net loss of $1.6 million for the third quarter, compared with net income of $4 million for the third quarter of 2010. The company's spending on sales and marketing accelerated by 211.5% to $46.1 million.

The company's hiring products, such as job posting and recruiting tools, totaled $71 million, an increase of 160% compared with the third quarter of 2010. Revenue from premium subscriptions totaled $28.4 million, an increase of 81% compared with the third quarter of 2010, the company reported.

Revenue from the U.S. totaled $94 million, representing 67% of total revenue in the third quarter of 2011. Revenue from international totaled $45.5 million.

Mobile page views are up more than 400% year-over-year, and accounted for more than 10% of total LinkedIn page views and more than 12% of total unique visits in the quarter, the company reported.

"LinkedIn had a strong third quarter, with significant, broad-based growth across all of our revenue streams, member engagement metrics, geographies and sales channels," Jeff Weiner, CEO of LinkedIn said in an earnings statement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.