Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.
HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.
Observations from around the Twitter-sphere.
All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business?
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
The career-oriented social network's global product marketing director talks about the inspiration behind the redesigned Company Pages.
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
Citigroup Inc. launched today the first branded group to appear on LinkedIn, said Vanessa Colella, managing director and head of North American marketing at Citi.
MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.
Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said during its "Connect:11" event in New York on Oct. 6.
LinkedIn's marketing products generated $38.6 million in revenue for the second quarter, a 111% increase compared with the prior year, the company said on Aug. 4. The segment delivered 32% of LinkedIn's total revenue for the quarter, which rose 120% year-over-year to $121.0 million.
Daily deal website Groupon filed for a $750 million initial public offering on June 2. The company said in documents filed with the Securities and Exchange Commission that it plans to go public "as soon as practicable after this registration statement becomes effective."
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Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.