LinkedIn

Targeting Is a Breeze

Targeting Is a Breeze

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Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

Q&A: Spot-On Social Targeting

Q&A: Spot-On Social Targeting

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What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.

The Drill Down: Behind HP's One Million LinkedIn Followers

The Drill Down: Behind HP's One Million LinkedIn Followers

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HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.

Marketing Chatter: January 2013

Marketing Chatter: January 2013

Observations from around the Twitter-sphere.

Identifying B2G prospects via social networking

Identifying B2G prospects via social networking

All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business?

Silverpop links B2B marketers to social customers

Silverpop links B2B marketers to social customers

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Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.

LinkedIn's Marc Bishop dishes on Company Pages

LinkedIn's Marc Bishop dishes on Company Pages

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The career-oriented social network's global product marketing director talks about the inspiration behind the redesigned Company Pages.

A&M CMO nurtures firm's global rise

A&M CMO nurtures firm's global rise

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Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.

Citigroup Inc. launches first ever branded group on LinkedIn

Citigroup Inc. launches first ever branded group on LinkedIn

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Citigroup Inc. launched today the first branded group to appear on LinkedIn, said Vanessa Colella, managing director and head of North American marketing at Citi.

MeritDirect launches social sharing tool for email marketing

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MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Good habits for social CMOs

Good habits for social CMOs

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.

Survey: 75% of marketers to grow social spending in 2012

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Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.

Mix traditional tactics and social for results

Mix traditional tactics and social for results

Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.

LinkedIn to enable companies to post status updates

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Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said during its "Connect:11" event in New York on Oct. 6.

LinkedIn's marketing revenue soars 111%

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LinkedIn's marketing products generated $38.6 million in revenue for the second quarter, a 111% increase compared with the prior year, the company said on Aug. 4. The segment delivered 32% of LinkedIn's total revenue for the quarter, which rose 120% year-over-year to $121.0 million.

Groupon files for $750M IPO

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Daily deal website Groupon filed for a $750 million initial public offering on June 2. The company said in documents filed with the Securities and Exchange Commission that it plans to go public "as soon as practicable after this registration statement becomes effective."

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