LinkedIn to enable companies to post status updates

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Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said during its “Connect:11” event in New York on Oct. 6.

Via the status updates, companies will be able to post content such as text, links and videos to their followers on LinkedIn. Followers will then be able to "like," comment and share the content.

“When we look at the beta customers that have been using company status updates just over the last couple of weeks, we've seen that in some cases 20% of the people that are seeing this content aren't even following the company. They're seeing [the status updates] because of these social actions. They're seeing it because people who follow the company have 'liked,' commented or shared the content,” said David Hahn, VP of product management at LinkedIn.

Since launching company pages in November 2010, Hahn said LinkedIn hosts more than 2 million company profiles and more than 100 million company followers.

LinkedIn also unveiled the LinkedIn Certified Developer Program, which will connect marketers to developers who can leverage social tools such as campaign management and analytics. For example, the program will allow marketers to pull a site visitor's LinkedIn profile information via a LinkedIn API and target relevant site content accordingly, said Hahn.

The company partnered with digital agency AKQA, technology company Buddy Media, social media company HootSuite and social marketing firm Wildfire Interactive on the program.

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