Lindemans Picks Firewood for Reserve

Share this article:
Australian winemaker Lindemans named Firewood, San Francisco, to handle direct and promotional marketing for its new Reserve line of products.


The agency won the account from Lindemans owner Southcorp based on its expertise with liquor brands. The win comes a year after Firewood added Dewar's Scotch, Market Compass, ePolicy Solutions, Bacardi Global Brands and Informative to its client list.


Lindemans Reserve features grapes from four wine regions in South Australia.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.