Lindemans Picks Firewood for Reserve

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Australian winemaker Lindemans named Firewood, San Francisco, to handle direct and promotional marketing for its new Reserve line of products.


The agency won the account from Lindemans owner Southcorp based on its expertise with liquor brands. The win comes a year after Firewood added Dewar's Scotch, Market Compass, ePolicy Solutions, Bacardi Global Brands and Informative to its client list.


Lindemans Reserve features grapes from four wine regions in South Australia.


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