Limited Unloads Lane Bryant on Charming Shoppes

Share this article:
Specialty clothing retailer The Limited Inc. is selling its Lane Bryant chain of women's apparel stores for $335 million in cash and stock to Charming Shoppes Inc.


The sale includes $280 million in cash and $55 million in stock, which will give The Limited Inc. a stake of about 8 percent in Charming Shoppes. Lane Bryant operates 653 stores in 46 states. The retailer designs and markets fashion apparel, intimate apparel and accessories to women wearing size 14 and larger.


The sale also includes the Lane Bryant Web site. Charming Shoppes, Bensalem, PA, operates retail stores that include Fashion Bug and Fashion Bug Plus.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.