Limited Brands Picks MicroStrategy for Customer Analysis

Share this article:
Limited Brands has selected MicroStrategy Business Intelligence Platform as its strategic enterprise reporting and analysis standard, MicroStrategy said yesterday.


Limited Brands sells women's intimate apparel, personal care and beauty products, and women's and men's apparel under various trade names through its specialty retail stores and catalog and e-commerce businesses.


Limited Brands already uses McLean, VA-based MicroStrategy for human resource and category management reporting across all brands and will expand into customer analysis and financial reporting.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.