Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer's Social Revival

Lilly Pulitzer's Social Revival

33% of all Instagram engagement stems from Lilly's 5x5 prints on social.
From Print to Product

From Print to Product

On Black Friday, Lilly used 5x5 prints to drive consumers from Instagram to the brand's e-commerce site.
Inspiring Shoppers Through Images

Inspiring Shoppers Through Images

Instagram photos tagged with #Lilly5x5 have recieved more than 4.4M interactions.
Humble Beginnings

Humble Beginnings

Founder Lillian McKim was born in 193? McKim was mysterious about her age.
Design and Data Collide

Design and Data Collide

Lilly Pulitzer uses tools from social imagery platform Curalate to track data.
Fan Fervor for Lilly Pulitzer

Fan Fervor for Lilly Pulitzer

Lilly has more than 130,000 Pinterest followers; 406,000 Instagram followers.
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Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

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