Lilly Pulitzer launches m-commerce site

Share this article:

Apparel and accessories retailer Lilly Pulitzer launched its first mobile commerce website in early July. The portal will be compatible with all Web-enabled mobile phones and optimized for the iPhone and Android devices.

The mobile site will allow customers to search Lilly Pulitzer's full catalog, read product descriptions, view photos, purchase items and locate nearby stores. The site was created by mobile services provider Digby and utilizes Venda's e-commerce platform.

Kendall Swenson, senior promotions associate at Lilly Pulitzer, said she expects the new platform to increase sales and be popular among customers of all ages.

“We want our customer to be able to buy her Lilly products instantly, no matter where she might be running to,” Swenson said. “We have upwards of 85,000 fans on our Facebook page, and the fastest growing demographic is the 45-plus range. We're looking to continue to capture an older customer and grow this base.”

Swenson said the company also will release an iPhone application in the coming months, and is considering adding iPad, Android and BlackBerry apps.

Lilly Pulitzer is known for its brightly colored, beach-themed clothing and accessories. The designs were popular in the 1960s, '70s and '80s until the company went on a hiatus when its founder and namesake retired in 1984.

Revived in 1993, the Lilly Pulitzer line is available in 77 of its branded Signature Shops, company-owned retail stores, major department stores and specialty stores nationwide.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.