Lillian Vernon to Revamp Web Site

Share this article:
Lillian Vernon's Web site will get a face lift by mid-October in an attempt to improve its speed and overall appeal.


Creative developments are still being decided. The enhancements are slated to cost the company $4.5 million.


"The corporate message will be the same, but the improvements in terms of making it faster and better to use will be radical," David Hochberg, vice president of public affairs for Lillian Vernon, Rye, NY, said yesterday.


While not giving the exact date, Hochberg also said that his discount gift retail firm had mailed its Lilly's Kids fall catalog this month.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.