Lillian Vernon Revenue Dips

Share this article:
Revenue for Lillian Vernon Corp. totaled $36.9 million for its first quarter of fiscal 2003 compared with $39.7 million last year, primarily due to a planned reduction in the number of catalogs mailed during the quarter. The Rye, NY, company on June 21 reported results for the quarter ended May 25.


Lillian Vernon's Neat Ideas catalog was consolidated into the company's other catalogs, and the Sales and Bargains catalog was not mailed. Revenue per catalog rose 13.3 percent from the same period last year due to more targeted circulation and value-priced merchandise.


The net loss in fiscal first-quarter 2003 was $4.9 million, compared with $3.9 million in the same period last year. The $4.9 million included a financing charge of $1 million after taxes to record the change in the fair market value of the company's paper price collar contract. Exclusive of this charge, loss per share was equivalent to the comparable period last year.


The company also reported that its Web site produced a 64 percent increase in online orders compared with the same period last year.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.