Lillian Vernon launches tag-based customer reviews

Lillian Vernon recently launched tag-based customer reviews from PowerReviews on its Web site at www.lillianvernon.com.

The PowerReviews' customer review service uses a patent-pending tag-based approach that offers Review Snapshots designed to make it easier for shoppers to reach a purchase decision.

According to the company, PowerReviews identifies reviews that are written by "verified buyers," provides assistance from actual product users to help shoppers narrow the product selection on a Web site and gives recommendations from "people like them" to help shoppers make decisions that suit their needs.

PowerReviews also sends customers a post-purchase invitation to review the product that they ordered and creates keyword-intense pages for each product that can help drive natural search optimization results.

PowerTags, from Power Reviews, Millbrae, CA, captures customer opinions in their own words and makes reviews more useful for shoppers.