Lighton Colman Launches Direct Division Express Lane

Share this article:
Lighton Colman Inc., Chicago, has formed a direct response and sales promotion division to be headed by Liz Brohan, who will act as the new DM agency's president.


"We are already up and running with accounts," Brohan said of the new division, Express Lane. "We're currently working with the [American Medical Association], helping them to market their reference materials. We're also working with Gutsy Films, an independent filmmaker, on their upcoming production of FLMKR."


Bringing a 15 year track record to Express Lane, Brohan's account work has included AT&T, American Express, Sears, US West and women's fashion retailer Lane Bryant.


Lighton Colman is a full-service marketing and communications agency celebrating 10 years service in Chicago. Its clients include Bang and Olufsen, Experian and Caremark.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.