Lighthouse offers new lead program on b-to-b directory

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BusyBeaver.biz, a b-to-b directory from Lighthouse List Company, will offer a new sales leads program starting this month.

The b-to-b database has 42 million records of contact names associated with a business, and 24 million unique businesses, said Mark Traverso, VP of Lighthouse Lists.

The new sales leads program will allow BusyBeaver users to download 100 sales leads for free, Traverso added.

BusyBeaver will also be offering marketers the opportunity to co-brand campaigns with larger companies, such as Pitney Bowes.

The BusyBeaver.biz database has ten content partners providing data for the directory. It officially launched in May.

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