Lighthouse Offers Birthday Club List

Lighthouse List Co., Pompano Beach, FL, introduced the Happy Birthday America Kids Club file of data on U.S. households with children. This consumer database has 20 million records including the child's birth date.


Data are sourced from lifestyle questionnaires, sweepstakes entries and independent modeled credit data. It has been overlaid with directory data as well. Selections on this database include hotline, age, credit card, geography, income, lifestyle categories and telephone number.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; ...

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.