Lifetime Sees Success From Breast Cancer Awareness E-Mail Program

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ORLANDO -- Lifetime Television's Breast Cancer Awareness E-Mail program, which was started in 1999 as its first e-newsletter, currently has more than 80,000 members, said a speaker at yesterday's NCDM conference.

Gabriela Linares, vice president of marketing at L-Soft International Inc., Lifetime's e-mail list management service vendor, gave the presentation, after Shobhit Kapoor, director of Internet technology at Lifetime, was called away because of an emergency.

Lifetime launched the program to emphasize the importance of early detection, Linares said. Visitors to can register for a monthly examination reminder received via e-mail. The service is free and is accompanied with information about other relevant women's health topics.

Because of the success of the program, Lifetime has started nine other lists, including several created for fans of its most popular TV shows and others that announce special promotions and offers. Currently, Lifetime's most popular list is its E-Mail Sweepstakes Reminder list with more than 590,000 subscribers. In all, Lifetime has 1.2 million subscribers to its e-mail newsletter lists. Liners said most subscribers prefer receiving the e-mail newsletters in a HTML format over text only, but they have the option of receiving it either way.

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