Lifetime Sees Success From Breast Cancer Awareness E-Mail Program

Share this article:
ORLANDO -- Lifetime Television's Breast Cancer Awareness E-Mail program, which was started in 1999 as its first e-newsletter, currently has more than 80,000 members, said a speaker at yesterday's NCDM conference. Gabriela Linares, vice president of marketing at L-Soft International Inc., Lifetime Television's e-mail list management service vendor, gave the presentation, after Shobhit Kapoor, director of Internet technology at Lifetime, was called away because of an emergency. Because of the success of the program, Lifetime has started nine other lists, including several created for fans of its most popular TV shows and others that announce special promotions and offers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.