Lifetime Sees Success From Breast Cancer Awareness E-Mail Program

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ORLANDO -- Lifetime Television's Breast Cancer Awareness E-Mail program, which was started in 1999 as its first e-newsletter, currently has more than 80,000 members, said a speaker at yesterday's NCDM conference. Gabriela Linares, vice president of marketing at L-Soft International Inc., Lifetime Television's e-mail list management service vendor, gave the presentation, after Shobhit Kapoor, director of Internet technology at Lifetime, was called away because of an emergency. Because of the success of the program, Lifetime has started nine other lists, including several created for fans of its most popular TV shows and others that announce special promotions and offers.
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