Lifetime Customer Value

Why Mobile Is the Key to Maximizing Customer Lifetime Value

Why Mobile Is the Key to Maximizing Customer Lifetime Value

The key to CLV is discovering how customers spend their money and time when they're not in your store.

Lifetime Customer Value Wins the Game Over Time

Lifetime Customer Value Wins the Game Over Time

The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.

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Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.