Lifetime Brands Buys Pfaltzgraff

Share this article:
Lifetime Brands Inc., which markets kitchen-related brands such as KitchenAid and Cuisinart, agreed to acquire The Pfaltzgraff Co., a leading tabletop company whose products are distributed through retail chains, company-owned factory stores, catalogs and e-commerce sites, Westbury, NY-based Lifetime Brands said last week.


The transaction is to close in July.


Pfaltzgraff, York, PA, was established in 1811 and had sales in 2004 of about $148 million.


"Organizationally, this is also a great fit for Lifetime," Lifetime Brands chairman/president/CEO Jeffrey Siegel said in a statement. "We committed to becoming a major presence in tabletop in 2004, when we acquired the business of Excel Importing Corp. and recruited Steven Lizak, formerly senior vice president of sales and marketing at Mikasa/Arc International. The acquisition of Pfaltzgraff will significantly accelerate our expansion into this important category."


Lizak will serve as president of the Lifetime Brands tabletop division. Marsha Everton, currently president/CEO of Pfaltzgraff, will continue as president of the brand. Pfaltzgraff's direct-to-consumer operations, design studios and distribution facilities will stay in York.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.