LifeMinders.com Appoints Privacy Chief

Share this article:
LifeMinders.com reaffirmed its commitment to protecting member's privacy yesterday by naming Jodee Batdorf, the company's general counsel, as chief privacy officer.


"The appointment of one of the web's first chief privacy officers ensures we continue to have the strongest privacy protection of any online marketer or advertiser," said Stephen R. Chapin, president/CEO of LifeMinders.com. "Protecting the privacy of our 9 million members is a top priority for this company. Our actions today ensure that we will continue to protect every single detail on our members."


Batdorf will be responsible for leading the company's privacy protection policy. The policy has five main components: 100 percent opt-in policy, confirmation of interest in receiving e-mail, member data is not sold or shard, an unsubscribe option in every e-mail, honoring of TrusteLicensee guidelines.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.