LifeMinders.com Appoints Privacy Chief

Share this article:
LifeMinders.com reaffirmed its commitment to protecting member's privacy yesterday by naming Jodee Batdorf, the company's general counsel, as chief privacy officer.


"The appointment of one of the web's first chief privacy officers ensures we continue to have the strongest privacy protection of any online marketer or advertiser," said Stephen R. Chapin, president/CEO of LifeMinders.com. "Protecting the privacy of our 9 million members is a top priority for this company. Our actions today ensure that we will continue to protect every single detail on our members."


Batdorf will be responsible for leading the company's privacy protection policy. The policy has five main components: 100 percent opt-in policy, confirmation of interest in receiving e-mail, member data is not sold or shard, an unsubscribe option in every e-mail, honoring of TrusteLicensee guidelines.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.