LifeMinders to Promote Pepcid AC by E-Mail

Share this article:
LifeMinders Inc., Herndon, VA, said it would provide e-mail promotions for Pepcid AC, the heartburn medication marketed by Johnson & Johnson-Merck Consumer Pharmaceuticals.


LifeMinders, a Web and wireless direct marketing company, will send personalized e-mails to registered members of the Pepcid AC Web site who have chosen to receive health information in a specific area of interest. The campaign will seek to increase the loyalty of Pepcid AC users as well as to expand the product's customer base.


Johnson & Johnson-Merck Consumer Pharmaceuticals uses the LifeMinders Web site to promote its brands to LifeMinders' base of 18 million members.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions