LifeMinders Raises $86 Million in Stock Offering

Share this article:
LifeMinders.com, Herndon, VA, said Friday it had completed a follow-on stock offering that raised more than $86 million in new funding to finance the company's rapid expansion in the Internet direct marketing field.


LifeMinders sends personalized e-mail reminders to people who request them and marry the e-mails with targeted advertising and special shopping offers like notifications when new videos are released, and discounts on airfare and hotel rooms.


Last week the company hit the 9 million-member mark, after adding 700,000 members following a Super Bowl ad campaign.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.