LifeMinders Raises $86 Million in Stock Offering

Share this article:
LifeMinders.com, Herndon, VA, said Friday it had completed a follow-on stock offering that raised more than $86 million in new funding to finance the company's rapid expansion in the Internet direct marketing field.


LifeMinders sends personalized e-mail reminders to people who request them and marry the e-mails with targeted advertising and special shopping offers like notifications when new videos are released, and discounts on airfare and hotel rooms.


Last week the company hit the 9 million-member mark, after adding 700,000 members following a Super Bowl ad campaign.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.