LifeMinders Raises $86 Million in Stock Offering
LifeMinders.com, Herndon, VA, said Friday it had completed a follow-on stock offering that raised more than $86 million in new funding to finance the company's rapid expansion in the Internet direct marketing field.LifeMinders sends personalized e-mail reminders to people who request them and marry the e-mails with targeted advertising and special shopping offers like notifications when new videos are released, and discounts on airfare and hotel rooms.
Last week the company hit the 9 million-member mark, after adding 700,000 members following a Super Bowl ad campaign.
