LifeMinders, Nextel Agree to Wireless Deal

Share this article:
LifeMinders Inc. yesterday formed an alliance with wireless communications company Nextel that will allow Nextel to send LifeMinders' personalized messages to a portion of its customers.


Initially, LifeMinders has agreed to provide location-based severe weather alerts and forecasting. LifeMinders, Herndon, VA, provides targeted one-to-one personalized messages in 16 categories. No timetable was given for an expansion of content.


The Nextel agreement expands LifeMinders' reach to 40 million consumers. The LifeMinders Wireless unit has similar arrangements with Metrocall and BlueLight.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.