LifeMinders, Nextel Agree to Wireless Deal

Share this article:
LifeMinders Inc. yesterday formed an alliance with wireless communications company Nextel that will allow Nextel to send LifeMinders' personalized messages to a portion of its customers.


Initially, LifeMinders has agreed to provide location-based severe weather alerts and forecasting. LifeMinders, Herndon, VA, provides targeted one-to-one personalized messages in 16 categories. No timetable was given for an expansion of content.


The Nextel agreement expands LifeMinders' reach to 40 million consumers. The LifeMinders Wireless unit has similar arrangements with Metrocall and BlueLight.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.