LifeMinders, Nextel Agree to Wireless Deal

Share this article:
LifeMinders Inc. yesterday formed an alliance with wireless communications company Nextel that will allow Nextel to send LifeMinders' personalized messages to a portion of its customers.


Initially, LifeMinders has agreed to provide location-based severe weather alerts and forecasting. LifeMinders, Herndon, VA, provides targeted one-to-one personalized messages in 16 categories. No timetable was given for an expansion of content.


The Nextel agreement expands LifeMinders' reach to 40 million consumers. The LifeMinders Wireless unit has similar arrangements with Metrocall and BlueLight.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.