LifeMinders, BlueLight Sign Wireless Marketing Agreement

Share this article:
E-mail marketing company LifeMinders yesterday agreed to deliver online product offerings to BlueLight.com's wireless customers.


BlueLight is an e-commerce venture backed by retail giant Kmart.


LifeMinders, Herndon, VA, will deliver BlueLight product offerings to its customers' wireless e-mail boxes. The arrangement will allow BlueLight to send daily specials to customers who can complete purchases from their wireless devices.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.