LifeMinders Adds FreeShop, NextCard to Advertising List

Share this article:
Herndon, Va.-based LifeMinders.com said yesterday it signed advertising agreements totaling $3.2 million with FreeShop.com Inc. and NextCard. The deal allows both companies to distribute e-mail messages across all 16 LifeMinders.com lifestyle categories. In addition to advertising, FreeShop will offer memberships in "Club FreeShop," its semiweekly opt-in e-mail newsletter, to all new LifeMinders.com members.


"We continue to seek additional partnering opportunities with all of our advertisers who can benefit from the number of different products we can offer, from opt-in to our private label e-marketing product," said Stephen R. Chapin, president/CEO of LifeMinders.com. Both FreeShop and NextCard agreed to one-year contracts.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.