The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
Email marketing is far more than a way for brands to send content and promotions.
New research findings reveal what customers expect from a high-value customer experience.
As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they are in their journey and making ourselves adaptable along the way.
Like an untamed beast, creativity can run amuck if not guided in a direction.
Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.