Lifecycle Marketing

  The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

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Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Three Overlooked Email Marketing Truths

Three Overlooked Email Marketing Truths

Email marketing is far more than a way for brands to send content and promotions.

How Do Customers Define Customer Experience Marketing?

How Do Customers Define Customer Experience Marketing?

New research findings reveal what customers expect from a high-value customer experience.

Travel on the customer journey

Travel on the customer journey

As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they are in their journey and making ourselves adaptable along the way.

Don't overlook insights for creative inspiration

Don't overlook insights for creative inspiration

Like an untamed beast, creativity can run amuck if not guided in a direction.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Beyond Leads

Beyond Leads

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...