Licensing Signed For Times Square 2000 Celebration

Share this article:
GHI Marketing, the promotion, incentive and recognition services division of the Amplaco Group Inc., Katonah, NY, signed an agreement this week with Countdown Entertainment, which will officially organize the Times Square celebration on New Year's 2000 in association with the Times Square Business Improvement District.


Bill Swertfager, national sales manager for GHI Marketing, said that the Times Square 2000 Celebration not only marks the end of the millennium but is pegged to be the most watched event of our lifetime. Swertfager said he anticipates extraordinary demand for commemorative merchandise from the celebration ushering in the new millennium.


At Countdown Entertainment, Jeff Straus, president, said the company was planning on the merchandise to extend the Times Square New Year's Eve celebration throughout the country and the world. "These offerings will allow everyone to share in the festivities regardless of where they are on Dec. 31, 1999."


GHI released a catalog featuring its Times Square 2000 merchandise line at last month's PMA Update Convention. Included among the usual commemorative coins and plates was a liquid pen with a Times Square floating ball inside.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.