Liberty Merger Aids Credit UnionsLiberty Check Printers, a check printer for credit unions, has bolstered its suite of marketing services by acquiring credit union-focused marketing company Advanced Solutions.
Liberty Advanced Solutions, Anaheim, CA, combines the creative, management, strategic planning capacity and strong in-market presence of Advanced Solutions with the Liberty divisions dedicated to MCIF segmentation/database marketing services, direct mail marketing strategies and Web site hosting services.
The new company will focus primarily on helping credit unions in California attract customers turned off by reduced levels of service resulting from bank consolidation. LAS can aid credit unions at varying levels from production of marketing materials to fully outsourced marketing services.
"California has been one of the leading areas of marketing innovation," said Liberty CEO Robert Anderson. "Advanced Solutions gives us fully differentiated offerings."