Liberty Group Plans Rollout After Unica Pilot

Share this article:
Unica Corp., Lincoln, MA, is expected to announce today that Liberty Group Limited reports improvement in all metrics since implementing Unica's Affinium to analyze customer data last fall. The announcement is to come at the National Center for Database Marketing Summer 2002 Conference in Philadelphia.


Liberty is a South African financial services organization that focuses on developing, marketing and managing investment and insurance products.


Based on results of a seven-month pilot during which 50 Liberty sales agents used Affinium to conduct 30 targeted marketing campaigns, Liberty plans to roll out the solution to 200 sales agents and 100 call center agents over the next few months and to additional agents thereafter.


Liberty representatives will use Affinium to better understand and anticipate customer behaviors and preferences.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.