Liberty Digital Wants to Play Games

Share this article:
Sources report that Liberty Digital's offer to Sony to purchase a 50 percent stake in the Game Show Network will be accepted. The deal will be worth $250 million in cash and will involve 1.8 million shares of stock worth approximately $50 million.


The companies reportedly will work to make the channel fully interactive through both set-tops and Internet play-along.


The Game Show Network debuted in 1994 and reaches nearly 29 million homes, adding 9.9 million this year alone, not including those that will be added when the network debuts on Time Warner Cable Aug. 31. The network is expected to break even for the first time this year.


Sony and Liberty Digital also both own the majority of Spanish language network Telemundo.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.