Liberty Digital, Sony to Form Interactive TV Network

Share this article:
Liberty Digital said yesterday that it plans to buy a 50 percent stake in Sony Pictures Entertainment's Game Show Network for $275 million in cash and stock, with views on further expanding its reach into interactive television.


The two companies plan to create a 24-hour TV network that uses properties of the Internet and digital set-top boxes to allow viewers to participate in games from their homes.


"Games represent one of the great potential applications of the categories in which we intended to focus our interactive television initiative," Lee Masters, president/CEO of Liberty Digital, said in a statement.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.